This morning’s reports tout the “success” of Go Daddy commercials at driving website traffic and converting sales. Apparently that the ads were called “lowest of the low” by business experts makes CEO Bob Parsons happy. He makes me want to throw up.
Perhaps I understood using sex to sell brand awareness when Go Daddy wasn’t a household name and folks went to the website to see hot women, certainly, but also to figure out what in the world the company was about. Now that Go Daddy has #1 market share in domain registration, why is their strategy still about acquisition by titillation (Hey, that’s a nice phrase; I’ll have to use it again)? From a business perspective, I’ll bet that the new customers Go Daddy got during the Super Bowl are not long-term, high-volume accounts that could pay for the yearly sexist sporting-event crap-vertising.
In 2010, plenty of women buy domain names, run websites, and pay good money for hosting services. Thankfully plenty of non-neanderthal men do the same, shown by the comments in my Twitterfeed, and all of us should proclaim “I’m mad as hell and I’m not going to take it anymore.” At least I am. This website is hosted by Go Daddy, and my account expires in 10 days: I will not be renewing it, but rather taking my business to another host that doesn’t test my gag reflex. I’ll also be transferring my domain names to another company, incurring the fees it takes to do so.
In 2010 I just can’t abide by a company that ignores my existence, and blatantly demeans women for sport. If you agree, you can take your business to one of the myriad ICANN-accredited domain name registrars.
For the other WordPress aficionados, many companies offer WordPress hosting that is easier to use than Go Daddy. Page.ly hosts my other blog- they only offer WordPress hosting – where the customer service is spectacular for an individual like me. WordPress.org also offers a list of hosts with good services; one of them is Go Daddy, but WP provides other recommendations as well.
Come on, everyone. There’s no reason to support the ridiculous assumption that “computer geeks” are motivated by the need to see boobies on the internet. There’s also no reason for evolved, cognizant men to make business decisions motivated by Mr. Happypants. And just for the record, I get my soft-core porn from Cinemax, not from my website host.