#BoycottSexism #BoycottGoDaddy

After watching last night’s Super Bowl advertising, I’m totally sick of sexism in advertising.  Specifically, I’m sick of Go Daddy‘s 5-year naked girl campaign.

This morning’s reports tout the “success” of Go Daddy commercials at driving website traffic and converting sales.  Apparently that the ads were  called “lowest of the low” by business experts makes CEO Bob Parsons happy.  He makes me want to throw up.

Perhaps I understood using sex to sell brand awareness when Go Daddy wasn’t a household name and folks went to the website to see hot women, certainly, but also to figure out what in the world the company was about.  Now that Go Daddy has #1 market share in domain registration, why is their strategy still about acquisition by titillation (Hey, that’s a nice phrase; I’ll have to use it again)?   From a business perspective, I’ll bet that the new customers Go Daddy got during the Super Bowl are not long-term, high-volume accounts that could pay for the yearly sexist sporting-event crap-vertising.

In 2010, plenty of women buy domain names, run websites, and pay good money for hosting services.  Thankfully plenty of non-neanderthal men do the same, shown by the comments in my Twitterfeed, and all of us should proclaim “I’m mad as hell and I’m not going to take it anymore.”  At least I am.   This website is hosted by Go Daddy, and my account expires in 10 days:  I will not be renewing it, but rather taking my business to another host that doesn’t test my gag reflex.  I’ll also be transferring my domain names to another company, incurring the fees it takes to do so.

In 2010 I just can’t abide by a company that ignores my existence, and blatantly demeans women for sport.  If you agree, you can take your business to one of the myriad  ICANN-accredited domain name registrars.

For the other WordPress aficionados, many companies offer WordPress hosting that is easier to use than Go Daddy.  Page.ly hosts my other blog- they only offer WordPress hosting – where the customer service is spectacular for an individual like me.  WordPress.org also offers a list of hosts with good services; one of them is Go Daddy, but WP provides other recommendations as well.

Come on, everyone.  There’s no reason to support the ridiculous assumption that “computer geeks” are motivated by the need to see boobies on the internet.  There’s also no reason for evolved, cognizant men to make business decisions motivated by Mr. Happypants.  And just for the record, I get my soft-core porn from Cinemax, not from my website host.

##brandbowl#brand bowl#domain names#domain registration#Go Daddy advertising#sexism#sexist Super Bowl ads 2010#Super Bowl ads#Super Bowl XLIV#website hosting

Comments

  1. Sarah - February 9, 2010 @ 2:38 pm

    Way to put your money where your mouth is. I applaud you.

    Hey Bob Parsons: Women are more likely than their male counterparts to graduate from college, graduate from grad school, and stay employed in an economic downturn. You need $$$ to buy a computer, funny man, and you need an education to sit in front of a computer for a living. You're pandering to the wrong crowd. And we won't forget it………….

  2. Mr. RLW - February 9, 2010 @ 8:20 am

    Intriguing first read of your blog.

    I must say I agree with basically everything you said. If I'm not mistaken (don't quote me), my site is hosted by GoDaddy. But if it means anything, my site was constructed by a woman, as I am bordering on hapless when it comes to putting together a website. I have, however become at least adequate on maintaining and simple fixes. I digress however. The reply to your statements regarding Go Daddy from a marketing and business standpoint, is a need or better yet a desire to maintain a chokehold on the competition. Sex does in fact still sell (1) and (2) the sparking of conspiracy is one of the older and more consistent forms of advertising in the book. And quiet as kept, blogs such as this one and dialogues of the same ilk, equal free press.

    Now I'm not saying that to say, you're waisting your breath. Oh on the contrary. There's no such thing as bad press… but there is such thing as TOO MUCH bad press. I applaud your opinion, beliefs and stance regardless. More power to you lady.

  3. Chantel Zona Libre - February 24, 2010 @ 3:11 pm

    As a Newbie, I am always searching online for articles that can help me get further ahead. Thanks a million!

  4. teapartylatest - April 11, 2010 @ 11:08 pm

    Cheers, I see all your posts, keep them coming.

  5. Guest - June 15, 2010 @ 9:22 am

    I have been boycotting GoDaddy from the first day I saw their sexist, tasteless and unethical treatment of women in their ads (and don't get me started about the brainless women in those ads!) I have shared my comments with others and those who have consciences still in their heads boycott them too.

    To those who justify this shit as making a buck, how pathetic it is your heart no longer beats in your chest and that little voice of Conscience has been suffocated by greed.

    More power to you in this boycott, I'd love to have the t-shirts printed out with the GoDaddy logo and the big "no" circle and bar across it.

    Enough of their shit! Their frat house mentality is pathetic. Their 'business' practices are neither ethical or moral.

    GoDaddy's exploitation of women = epic FAIL.

  6. DAVID - September 15, 2010 @ 5:57 pm

    ITS WRONG BECAUSE ITS IMMORAL AND IMPURE AND ADVERTISEMENTS LIKE THEIRS ARE DESTROYING OUR NATION!

  7. Maitri Cathleen - April 8, 2011 @ 12:30 am

    Good for you for standing up for women and taking your business away from GoDaddy. We could start a revolution if we all only put our money into businesses that were conscious and free of sexism, racism, classism and did not exploit poor people. I try my best to shop consciously. If only we cared more about eachother and tried harder to stop the suffering in the world.

  8. IWillBeFree - April 29, 2011 @ 7:14 pm

    Oh good. As the IT manager for my company I’ll certainly be looking at hosting with GoDaddy (depending on costs of course) if only to spit in the faces of all you man-hating feminists and other PC nannies who think that using titillative advertising “demeans” women. I’m sick of all this misandry and man-bashing and will support any organisation who opposes it. I will also be pointing this out to my colleagues in the industry. So, for each one of you man-bashing feminist scumbags that boycott GoDaddy, we’ll have two more new customers signing up. Suck on that, princesses.

  9. Jeanice Winer - June 16, 2011 @ 3:35 am

    very g00d inf0 keep up the work! thanx

  10. Nisha - December 30, 2011 @ 6:49 pm

    Great writing. Please contiue!

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